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Family and Business
| Article
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10979 |
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Section : |
CULTURE
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| Issue
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6 / 1986 |
9,685 Words |
| Author
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Olivia Vlahos
Olivia Vlahos is professor of social and behavioral sciences
at Norwalk Community College, Norwalk, Connecticut, and the
author of, among other books, the widely acclaimed African
Beginnings and New World Beginnings. Reprinted by permission,
this article originally appeared as a chapter, "Saving Face,"
in her book Body: The Ultimate Symbol (J.B.Lippincott Company,
1979). |
Institution' is a heavy word, burdened with semantic freight and no little confusion. "Our institutions are at risk," we intone solemnly in vague reference to "The American Way of Life."
When we say, "That poor child will have to be institutionalized," we have in mind a building in which custodial care is provided.
When we say, "This curriculum change will be good for the institution," we are speaking of a particular organization, a school, a college.
Sometimes we use the word to describe people. "No, Miss Brown, Professor Carstairs is not an institution, even though he seems to have been here since the earth cooled."
For the social scientist 'institution' is shorthand for a fairly durable set of rules, forms, and procedures collected over time around a particular human task. It constitutes a guide for behavior, if you will, the ultimate "how to." We cannot see Economy, the institution, in action any more than we can see the Freudian Id (though sometimes we think we ought to, so vivid has the image become). What we do see is the corner grocery store, which came into being by way of institutional models and functions according to institutional rules.
The economic institution, in short, has to do with keeping body and soul together. The striving and thriving part attended the business spin-offs--the creation of manufacturing, banking, and trading as separate institutions. (Marketing is now in the process of institutionalizing on its
... (1981 of 57758 Characters)
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