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The Making of a Craft Festival


Article # : 12915 

Section : THE ARTS
Issue Date : 5 / 1987  2,237 Words
Author : Deann Verdier
Deann Verdier is co-owner of Sugarloaf Mountain Works, Inc. and show director for the six craft festivals the company organizes yearly.

       Having grown up and lived in the suburbs of Maryland, just outside of Washington, D.C., my husband George and I considered an obvious location for our annual Sugarloaf Craft Festivals - the Montgomery County Fairgrounds. This country setting in Gaithersburg, Maryland, sits on sixty-four privately owned acres, with three nice exhibition buildings and plenty of space for parking. Our first craft fair was held in April 1976.
       
        In our travels to other shows, we observed that art shows were always limited to two-dimensional art, although sometimes a metal sculptor was permitted. On the other hand, craft shows were restricted to three-dimensional pieces, with exceptions sometimes made for photographers and batik artists. We had always enjoyed attending both types of shows and decided to mix the art and craft shows, bringing more variety and depth to the overall event and helping to make Sugarloaf festivals unique.
       
        Regulating Success
       
        There were many guidelines that we felt were important to ensure the success of our show. One of the most important rules for exhibiting in a Sugarloaf show is that the artist or craftsperson be present to sell their own work. Even the smallest purchases we had made at other shows were special because we had met the person who created the piece. It added a special dimension since you were actually taking a part of that person home with you, a feeling you don't get when you shop at a department store and deal with indifferent sales clerks.
       
        To ensure that only the highest quality of art and craft work would be displayed and ... (1999 of 12963 Characters)
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