|
|
|
|
|
|
Resources |
|
|
|
From Me to You: Greeting Card Verse Writing
| Article
# : |
15653 |
|
|
Section : |
LIFE
|
| Issue
Date : |
2 / 1989 |
1,473 Words |
| Author
: |
W.J. Elvin
W.J. Elvin is a columnist for the Washington Times and a
frequent contributor to THE WORLD & I. |
Funny. Face-saving, too. And such a simple, direct statement. Suited to situations most of us encounter more often than we'd care to admit. That's why these lines grace a best-selling greeting card.
It seems there are cards today for almost every situation. We've handed over the hard job of expressing ourselves to folks who make a career of writing greeting card verses.
Do I mean to tell you there are people who make a living writing little snippets like the lines that opened this article? Yes, indeed.
Hallmark, the world's largest manufacturer of greeting cards (eleven million cards printed each working day), employs about eighty full-time writers and editors at its headquarters in Kansas City, Missouri. Hallmark executives say that their writers come from journalism, advertising, and television scriptwriting backgrounds. However, the opportunity is there for anyone who can pass Hallmark's writing test.
Secondhand emotions
But you don't have to be chained to a desk to cash in on the appetite for secondhand emotions. Many of the firms that feed the 7.1 billion annual market rely heavily on free-lancers. It may sound like the come-on pitch from a matchbook cover, but it's true--you can, in the comfort of your own home, earn money writing sentimental, inspirational, or humorous little blurbs for the greeting card industry.
Which is not to say that
... (2000 of 8535 Characters)
Read Full Article
|
|
