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Designer Water
| Article
# : |
16947 |
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Section : |
LIFE
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| Issue
Date : |
4 / 1990 |
1,107 Words |
| Author
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Ronda Miller and Elyse Levine
Ronda Miller is a free-lance writer living in Irvine,
California. Elyse Levine is a contributor to Health Journal. |
Thirsty? You have a choice. You can turn on the tap. Or you can toss down two bits (per eight-ounce glass) and join the rising tide of American consumers who are drinking more than three hundred million gallons of bottled specialty water each year. "Designer water" continues to be big business as we enter the nineties.
Government regulators in the Food and Drug Administration suspect that most consumers enjoy pricey bottled waters as a healthy alternative to soft drinks and alcoholic beverages. Not surprisingly, the Adolph Coors Company recently took the plunge into the bottled water market by announcing the introduction of its own line of designer water. Test marketing in the West is expected soon.
There is, apparently, an endless thirst for pure water among consumers today…at any cost. A quick scan of the shelves in a Lucky's supermarket in upscale Irvine, California, reveals no less than eighteen brands of bottled specialty water. The average price nationwide for an eight-ounce serving of plain sparkling spring water is about a quarter - costing anywhere from two and a half cents per ounce for Vittel's spa waters from the east of France, to almost five cents per ounce for pricey newcomer Hawaiian Waters.
For the purist on a budget, simple purified water in plain wrap costs half a cent per ounce. For the gourmet, there is a dizzying selection of libations complete with pedigrees. Evian hails from the French Alps, and Spa brand waters call the Belgium Ardennes home. The bottles of Canadian Natural and Canadian Glacier boast labels that announce their water is "imported." Then there's Perrier, Calistoga, Arrowhead Sparkling
... (1999 of 6617 Characters)
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