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An Evening of Irony and Weltschmerz in South Africa
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17375 |
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Section : |
THE ARTS
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| Issue
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1 / 1990 |
2,295 Words |
| Author
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Herb Greer
Herb Greer is an American writer and playwright who lives in
Britain and on the Continent. |
The function of brand names is not confined to cereal, soups, soap, or the banausic articles normally found in one sort of hypermarket or another. The arts in our modern world could hardly exist without brand names to feed the expectations of the consuming public - or, as theater folk might say, the audience. It is a great help to a producer and his backers if they can market a product with a familiar name, whether it be ancient and august, like Shakespeare, or a twentieth-century mark of quality, like Shaw. This process works almost as well with living figures, often despite the quality of the product. For instance, the name of Andrew Lloyd Webber guarantees massive ticket sales, although his musicals are well known to be kitschy, derivative, and thin -a theatrical equivalent of those fluffy ground-maize snacks that are flavored with esters and monosodium glutamate and packed in plastic bags. (They too enjoy massive sales.)
There are names that arouse higher expectations, and Ronald Harwood is one of them. He is an accomplished dramatist as well as a very successful writer, and his list of credits is impressive. He has published novels and short stories, and he is the biographer of the English actor-manager Donald Wolfit, on whom he based one of his most successful plays, The Dresser. He is not an ivory-tower litterateur but a man who has worked in the theater and can write accordingly, with plenty of success to show for it. Besides The Dresser, the list includes Interpreters, The Deliberate Death of a Polish Priest, Country Matters, A Family, and an adaptation from Evelyn Waugh, The Ordeal of Gilbert Pinfold.
Anecdotal Account
Harwood
... (1999 of 13240 Characters)
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